Sunday, May 24, 2020

A SWOT Analysis on Zespri International Ltd. - Free Essay Example

Sample details Pages: 6 Words: 1737 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? TASK 1 New Zealand is second largest kiwi fruit producing company in the world, next to Italy. New Zealand kiwi fruit are now market under the brand name Zespri. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. SWOT analysis Strengths Brand Strength and size. New Zealand and growing expertise. Willingness to invest. Product Variety. Relationships with growers. Weaknesses Don’t waste time! Our writers will create an original "A SWOT Analysis on Zespri International Ltd." essay for you Create order 9- month growing season Marketing limited to saturated markets High production and distribution costs Relatively small growth in orchards compared to completion Internal grower coriflicts Opportunities Niche market opportunity. Marketing opportunities. Room for growth in existing markets. Greater industry collaboration. Technological opportunity for increased efficiency. Threats Competition ,Enza or other fruit companies. Threat of legislation spurred by Enza. Number of diseases (PSA, Batteries) Environmental Threats 1.1 a) Operational objectives- It has tight logistical control; kiwi is only accepted after it is inspected, loaded and on a ship to its destination. Each kiwi can be traced back to a packing plant and farm it came from. There is also tight control on licensing to produce the brand. The Gold variety is very profitable for growers. The facilities built near large sales areas are essential to the effective operation of Zespri. During the growing season, Zespri closely monitors each marketà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance and re-optimizes product allocation when necessary. Zespri provides a 12 month supply of kiwis is to keep market share in this market. b) Operational policies and procedures- 2700 orchard owners in New Zealand (4000 farmers worldwide) Zespri has built an industry of producers who are passionate, committed and customer oriented. Clean, green image of New Zealand, together with optimal soil, light, temperature, and rain conditions for growing, has given them the co mpetitive advantage. It was harvested after fruit must by specially trained graders, sorts the visual inspection of fruit for deficiencies, pests and diseases and will be sorted. Fruit with defects are removed at this point and the remaining fruit by size (fruit weight) sorted prior to packaging. Most Kiwis by hand in specially packaged Zespri. The filled cartons or trays on pallets before being stacked in cool storage. c) Target Dates- To promote its products, Zespri offers supermarket sampling and in-store promotions, including exercising corporate social responsibility such as supporting blood donation appeals. Their advertising highlights a key point of difference à ¢Ã¢â€š ¬Ã¢â‚¬Å" the health benefits of kiwifruit. A kiwifruit has twice the vitamin C of an orange and is high in fibre. Advertising is based on creating an emotional connection with the customer. The business has created a single simple message: Zespri gives you pure vitality to share a wonderful lif e. The government has increased costs of traditional advertising for Zespri through government regulations. These regulations have cut the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s television advertising time. Social networking now offers a more cost-effective advertising option. With 420 million Chinese internet users, this can help Zespri increase market share. This type of marketing is in line with the characteristics of Zesprià ¢Ã¢â€š ¬Ã¢â€ž ¢s target market. The one-child policy in China has also had implications for social media à ¢Ã¢â€š ¬Ã¢â‚¬Å" social media is seen as a way to make friends, which makes it a useful marketing tool. d) Human and other resource Human Resource- Experts in the star fruit marketing field must be acquired to determine how to license star fruit growers and gain market penetration in this field. Technical database employees should be hired to develop a new functional tracking and communication system and train Zespri employees in its use for the star frui t market. Also star fruit cultivar development experts will need to be employed to gain a challenger position in the star fruit market. Financial Resources- License fees from licensed star fruit growers must be collected to help finance the marketing of the new product and new cultivar development of this segment of business. A start up loan from a financial institution may be needed to cover initial costs of procuring the new licensing, information, control, cultivar development, and marketing systems if retained earnings prove to be insufficient. 1.3 1)The world leader in kiwifruit in both quality and price, and work to introduce new fruits to the world market: Continue development of kiwifruit in order to create a better more sustainable fruit to the world on a year round basis. Focus on consumer demands to provide the most desired product to the end user. Develop new fruits to introduce to the world market. This new mission statement will serve as a guidepost for the new direction of Zespri. 2) The company policies and producers both are follow the rule every body work under the security and safe area they provide the first aid kits and another small kind safety and work thing. 3) Zespri misson are there they provide best Quality to consumers and always look on our mission : Brand-based consumer focus. Customer relationships and innovation. Cost-effective sourcing of superior fruit globally. 4) They got our goals with provide a best quality to market and make our brand best in the world. With best best quality product they are best company in the world. Task 2 2.1 kiwifruit is transported in a controlled atmosphere (cold chain) and the quality must be preserved along all the passages. Post-harvest operations do influence quality. And the logistics from point of origin to point of consumption might affect it. Controls of quality, pesticide residues, fruit maturity and the postharvest management in general affect fruit quality, the shelf life and export price. 2.2 ZESPRI Executive summary This report provides an analysis and evaluation of the current situation of 74 kiwifruit growers located in the centre of Italy (Latina), and their collaborations with cooperatives and Zespri. In particular this study has the objective à ¢Ã¢â€š ¬Ã…“To provide recommendations on opportunities for productivity improvements of the Italian Zespri kiwifruit chain by investigating how farm management practices and chain players related activities have positive or negative effect on growersà ¢Ã¢â€š ¬Ã¢â€ž ¢ performanceà ¢Ã¢â€š ¬Ã‚ . On one hand, the main focus is to investigate farm managerial and technical practices adopted; on the other hand, the study then refers to chain actorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ activities and interests such as technical assistance, information exchange, diffusion of innovations, and chain management practices that might influence growersà ¢Ã¢â€š ¬Ã¢â€ž ¢ productivity. The research strategy includes a preliminary desk research combined w ith a survey approach. Through the literature review, theories concerning farm management and chain factors were selected and converted into indicators. Then, a questionnaire based on theories previously selected was designed to collect direct information from the target population. Analysis conducted with SPSS includes calculation of the answered questionnaires with descriptive statistics indicators describing main tendencies of the population. And 11 assumed relationships were formulated and calculated by correlation analysis. Introduction Zespri International Limited was funded in 1997 as a global marketing organisation, providing a Single Point of Entry (SPE) for the export of New Zealand grown kiwifruit (Zespri, 2012). The differentiation strategy based on promotion, new variety appeal, best kiwifruit quality and 12-monthsà ¢Ã¢â€š ¬Ã¢â€ž ¢ supply has been achievable through its complex supply chain. The global distribution network from the producing countries to the cons uming ones is controlled and guaranteed with more than 250 employees worldwide. Zespri commercializes more than 30% of the worldwide exported kiwifruit in over 50 countries. This has been possible by the co-ordination of kiwifruit, capital and information flow and by the strong of relationships with growers, cooperatives and consumers. Objectives Along with the new mission statement we have developed several objectives to help guide the company to achieve its long term goals these objectives are as follows: Improve customer service by, growing consumer knowledge of kiwifruit in order to broaden possible customer basis and use current communication channels to introduce new fruits to the world market. Improve our ability to do better than the competition by, using current marketing channels to inform consumers as to the high quality of Zesprià ¢Ã¢â€š ¬Ã¢â€ž ¢s kiwifruit and work with growers around the world to encourage cooperation in order to create a more sustainable global year round supply. Improve productivity by, continuing research in new cultivars in order to create more efficient and productive cultivars and develop distribution channels that are more reliable and product less carbon pollution. Improve profitability by diversifying production into areas with lower cost production. Improve employee performance and satisfaction by, developing incentive based plans in order to encourage global cooperation between managers and provide access to a global network of employee resources that allows employees to create and share new ideas and developments. Finally create innovation by encouraging all employees to supply input on ways to better the company and provide rewards to employees that develop new business models. Organization- Zespri must maintain a solid public image in star fruits branded by Zespri. Brand equity is what makes consumers pay a premium for the Zespri brand, and the same image must been realized by consumers of Zespri branded s tar fruit. Operations- Tight logistical control of fruit and market monitoring will continue to be used in star fruit markets to promote success. A 12 month supply and offshore sales support are vital to be carried over to star fruit marketing based on the success of these tactics in kiwi fruit marketing. This must also be continued and improved in kiwi marketing endeavors to gain market penetration in foreign markets. Human resources- The past experience of the sales staff with the fruit marketing industry will be essential in promoting new products. This sales force will be able to adapt and gain new knowledge of the star fruit industry along with the new expert employees that are hired. Conclusion Zespri estimates the business could grow 10-20 times bigger in the Chinese market. Chile is emerging as a major competitor. To stay ahead and maintain their price differential, the business must expand. The company is consistently researching different varieties and the poss ibility of co- branding à ¢Ã¢â€š ¬Ã¢â‚¬Å" which they have done in Japan with a yoghurt company. They are also branching into organic varieties, and have an importer already in China. Recommendations With the all the buzz around the 2010 Dietary Guidelines Advisory Committee Report, ZESPRI is eager to share the good news that kiwifruit satisfies many of the committeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s top recommendations. The final guidelines are expected to draw heavily from the report, which will address the challenges of an obese and overweight, yet nutrient-deficient population. So where do the recommendations and kiwifruità ¢Ã¢â€š ¬Ã¢â€ž ¢s nutrition profile align? This fuzzy little fruit answers the call for Americans to consume more whole fruit, more low-calorie/nutrient-dense foods and more potassium and fiberà ¢Ã¢â€š ¬Ã¢â‚¬ two of the four à ¢Ã¢â€š ¬Ã…“nutrients of concernà ¢Ã¢â€š ¬Ã‚  called out by the DGAC.

Thursday, May 14, 2020

Labour Market Dynamics, Unemployment And Economic Growth...

LABOUR MARKET DYNAMICS, UNEMPLOYMENT AND ECONOMIC GROWTH IN GHANA INTRODUCTION Owing to a GDP rebasing in 2011, Ghana became the fastest growing economy in the world with a GDP growth pinned at 20%, the largest per capita income in West Africa and the 21st in the continent. Ghana joined the league of oil producing countries in December 2010 with 85,000 barrels of crude oil in a day . Fiscal deficit fell from 5.9% of GDP in 2010 to an estimated 4.3% in 2011 due to strong revenue performance . Despite an impressive increase in economic growth rate over the years, the Ghanaian economy is still characterized by low employment rate and low labour productivity rate as against the relatively increasing growth rate of population. Unemployment rate in Ghana has varied over the years averaging 8.82% from 2001 until 2013. It reached an all-time high of 12.90% in 2005 and a record low of 5.20% in 2013 . Ghana’s unemployment rate is 25.6% for the younger age group between 15 and 24 years twice that of the 25-44 age group and three time that of the 45-64 age group . This is a perfect indication that recent gains in Ghana’s economy growth have not translated adequately into job opportunities, especially in the formal sector. Unemployment is a phenomenon that occurs when a person who is actively searching for employment is unable to work . The most common measure of unemployment is the unemployment rate. Method of calculating and presenting unemployment rate differs from one country toShow MoreRelatedThe Cost Of Real Money1690 Words   |  7 PagesIS-LM diagram (our earlier Figure 4), when IS-LM centers on the full employment output level so that Y* = YF, then the labor market clears and thus there are apparently no inherent dynamics to imply a rise in wages. 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NotRead MoreStructural Unemployment : A Large Proportion Of The Unemployed1236 Words   |  5 Pageswith, a large proportion of the unemployed is caused by structural unemployment, which refers to a mismatch between skills demanded of workers and skills that employees could supply (Anderton, 2008:210). It includes three typical components, which are regional, sectoral and technological unemployment. Firstly, when structural unemployment exerts an influence on the economy of a particular area, it is called regional unemployment. With ‘Reform and Opening’ implemented, eastern coastal provinces ofRead More10 years GDP report on Singapore1119 Words   |  5 Pageshas enjoyed growth and employment rate has remained high over the years (Singstat.gov.sg, 2014; App.mof.gov.sg, 2014). The consumer price index (CPI) is also on a steady rise on year-to-year basis (Singstat.gov.sg, 2014; App.mof.gov.sg, 2014). This essay aims to provide an analysis on the country s economic performance over the past 10 years. Production Output Performance Analyis The Singapore economy has performed well over the past 10 years with an average annual GDP growth of 6.3%. GDPRead MoreThe Collapse Of The Old Authority926 Words   |  4 Pagesleast somewhat to over-expansionary policies in the years before. Other more conventional economic policies would have seen smoother growth in the late 1950s as it would of lead to a smaller balance of payment deficits in peak years. Empirical research has also shown that the government had a tendency to implement tax breaks when the economy was recovering, and deflationary strategies just before or during economic downturns. In summary, throughout the conservative period of the late 1950s to early 1960sRead MoreCorporate Profits Cycle Under The Microscope1742 Words   |  7 PagesUS Profits Cycle Under the Microscope It seems hard to believe that the current US economic expansion is the fourth longest in duration since the Great Depression. Despite growth averaging â€Å"only† 2% since the 2009 Q2 trough, the performance of corporate profits was impressive, at least up until 2014 H1. The structure of the US economy has shifted with the passage of time, notably the gravitation away from manufacturing to services. This shift has, therefore, impacted the composition of corporate

Wednesday, May 6, 2020

The Things They Carried By Tim O Brien - 1819 Words

Tim O’Brien’s novel, The Things They Carried, is a novel that is seemingly separated yet completely connected throughout. As explained in an interview with Tim O’Brien, The Things They Carried â€Å"is part novel, part collection of stories, part essays, part journalism; it is, more significantly, all at the same time† (Naparsteck 1). Although seemingly complex, this novel is built so expertly that it is quite easy to understand. Every chapter seems to offer a new variable or outlook on the war in Vietnam seen through the eyes of one soldier, Tim O’Brien, and experiences with soldiers he was close to. Every chapter offers a new look into different relationships: past and present, which offers insight into the mind of one soldier and his†¦show more content†¦Tim O’Brien outlines throughout the course of the novel a picture of what a true war story is and the characteristics thereof. First, it must be understood what O’Brien con siders a true war story to be before it can be deduced how this coincides with interactions with soldiers in the Vietnam War and other wars as well. In The Things They Carried, O’Brien points out that â€Å"in any war story, but especially a true one, it’s difficult to separate what happened from what seemed to happen† (67). There is a stricken difference between the story-truth and happening-truth in war stories. The happening-truth is usually what is left out in a true war story, as the happening-truth is usually extremely hard to hear or unrelated to the correlated emotions to the story. Conversely, there is the story-truth, which soldiers use to help the reader or listener â€Å"feel what [they] felt† (O’Brien 171). Tim O’Brien’s The Things They Carried â€Å"[addresses] the divergence of values – the contradiction between a standard of literary authenticity and the project of moral evaluation† (Wesley 2). This gives a more in depth representation as to what a true war story is and what the novel represents. This journal on The Things They Carried also points out that â€Å"by abandoning literary realism, [the novel] comes closer to presenting a polemic vision that insists on the problematic nature of the

Tuesday, May 5, 2020

The Crucible is a play based on a true story set in the 17th century Essay Example For Students

The Crucible is a play based on a true story set in the 17th century Essay The Crucible is a play based on a true story set in the 17th century, about a closely-knit community in Salem, Massachusetts which from the accusations of girl à ¢Ã¢â€š ¬Ã¢â‚¬Å" Abigail Williams à ¢Ã¢â€š ¬Ã¢â‚¬Å" led to a witch hunt all over the town which ended up having over half of the town hung and the other half set free because they agreed when they were called witches but wanted to repent their sins. Arthur Miller wrote Crucible in the mid 20th century as a parallel to the witch hunt against communists and people with left wing views led by senator McCarthy in the 1950s. This involved making anyone with anything near to communist views made unemployable so that America wasnt taken over by communism. Because this play very strongly conveyed Millers views about McCarthyism at that time it was not able to be performed in theatres in America when it was first ready as any educated member of the audience could unravel the parallels that Miller made. In any play there are three things that can be determined by the play write apart from the script: the stage directions, the set, and the lighting. Miller has given directions very specifically on all three of these so that the play looks near to exactly as he first envisioned it to be and to keep the tension in the play working as it should. Throughout the play there are times where there is a lot of tension, uncertainty and drama. This helps to suspend the belief of the audience and keep them interested in the play. The main contributor to this build up is John Proctor whose quirky remarks and strange choices lead to the whole play becoming a bigger drama than any audience might have first thought. From even before the play has started John Proctor made a choice that was thought of to be very taboo à ¢Ã¢â€š ¬Ã¢â‚¬Å" having an affair with Abigail. In the play, Abigail is 16. Although quite a young age to be running off with a middle-aged man was not as young as the real documents told: she was really 12, but in the 1950s the audience, no matter how educated would not have been able to cope with the story line of a 12 year old girl going and sleeping with a middle aged man so the dramatist changed the age to 16. After this early and disgraceful choice he continues to push the boundaries by choosing not to go to church. Since this was a Puritan and Quaker community the thought of not going to church would make many people cry blasphemy. But Proctor had a good reason, which was that he hated the way the Reverend Parris ran the ceremony. Not going set him aside as rouge and because of this conflict Proctor had with religion he increased the tension, as this is how the majority of tension is created in a play. He next makes a big decision  to end his relationship with Abigail so to try to patch up his marriage and to try to start over. But Abigail doesnt take to this very well and accuses Proctors wife of being a witch. Being his wife, the drama can thrive on the conflict within John and the conflicts he has focusing on this topic with both Abigail and Elizabeth. The conflict due to the now unrequited love of Abigail towards John led her to be more cunning and in her determination, comes a greater factor of tension and uncertainty into what she will do next. .u2b56ffa780824fc9439d5371baec897a , .u2b56ffa780824fc9439d5371baec897a .postImageUrl , .u2b56ffa780824fc9439d5371baec897a .centered-text-area { min-height: 80px; position: relative; } .u2b56ffa780824fc9439d5371baec897a , .u2b56ffa780824fc9439d5371baec897a:hover , .u2b56ffa780824fc9439d5371baec897a:visited , .u2b56ffa780824fc9439d5371baec897a:active { border:0!important; } .u2b56ffa780824fc9439d5371baec897a .clearfix:after { content: ""; display: table; clear: both; } .u2b56ffa780824fc9439d5371baec897a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2b56ffa780824fc9439d5371baec897a:active , .u2b56ffa780824fc9439d5371baec897a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2b56ffa780824fc9439d5371baec897a .centered-text-area { width: 100%; position: relative ; } .u2b56ffa780824fc9439d5371baec897a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2b56ffa780824fc9439d5371baec897a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2b56ffa780824fc9439d5371baec897a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2b56ffa780824fc9439d5371baec897a:hover .ctaButton { background-color: #34495E!important; } .u2b56ffa780824fc9439d5371baec897a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2b56ffa780824fc9439d5371baec897a .u2b56ffa780824fc9439d5371baec897a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2b56ffa780824fc9439d5371baec897a:after { content: ""; display: block; clear: both; } READ: The American Dream in John Stinbeck's novella of Mice and Men EssayThe decision that really increases the uncertainty is the decision Elizabeth à ¢Ã¢â€š ¬Ã¢â‚¬Å" Johns wife à ¢Ã¢â€š ¬Ã¢â‚¬Å" makes to protect her husband over telling the truth. John previously said to the Danforth she have never lied. Therefore when asked whether John had an affair with Abigail à ¢Ã¢â€š ¬Ã¢â‚¬Å" earlier making it obvious that she knew of it à ¢Ã¢â€š ¬Ã¢â‚¬Å" the audience expects her to say yes because she had never lied in her life, but to make the tension climax Miller makes her say no, which to an audience that had never seen the play before would shock, and enthral them at the same t ime. The main tension and drama building decision made by John Proctor is in Act 4: after being put in jail for not admitting to being a witch when accused, Danforth comes to see John, to supposedly set him free. All John has to do to be freed and not go to be hung on that very same day is to sign a piece of paper that says he admits to being a witch. Despite being advised by the comforting and wise Reverend Hail, he will not give Danforth the signed document. But its my name! He makes a conscious decision to keep his self-respect, which is what a hero in most stories and plays tries to achieve. By giving them the sheet of paper he would have signed his life away to a lie, this was something he could not do. Even after his wife forgave him for everything he did and apologised for everything she did to make him feel bad and then told him whatever you will do it is a good man that does it which would mean to her that she wouldnt care if he gave in to them. Despite all of this he puts all he can into maintaining his dignity and not giving in. He only told the truth and because he kept his name, even though he was hung he leaves the play having the audience on his side. Along with the choices there are some very subtle things that Miller uses to add to the atmosphere of the play. Firstly the language used predominantly in the play is colloquial language of the 17th century Quakers. This makes the characters much more realistic as the language they use is common with where they are and of the time. It also  helps to show just how familiar everyone is with everyone living in Salem and that because of this anyone could be accused next. All Abigail needed to do was figuratively pull a name out of a hat, and accuse that person. But this type of language is not used in all parts. In the courtroom scene 3 the language changes to a much more formal version of this same dialect, mainly because of the presence of the judges who lived in another town and were unknown by the majority of people. Therefore the tension can build up more easily but since it is in a courtroom the people are unable to take the step onwards to climax this tension and so it just increases throughout the scene. Using the technique of conflict, Miller successfully created a drama with unexpected plot twists and betrayal that needed a basis of a true story to help it along with making believable characters and a believable witch hunt. Being a great contributor to the excitement that the play bring John Proctor is an essential character who drives the tension, drama and uncertainty in the play and when doing what is the right thing, he shows the audience that any person can change. He is just one example of a great character changing his morals.