Security Essay Example | Topics and Well Written Essays - 1000 words

Security - Essay Example This is majorly done through passwords without strong authentication. Some of the major security concerns related to passwords include phising, reuse and the use of easy to guess passwords. Malware infection is also a major challenge to the use of passwords realized in many situations. In light of these challenges, authentication is therefore very critical and this can be achieved through two-step verification. Google has introduced a verification feature called 2sv. In using the verification, one logs into the Google account and after the normal username and password process they are required to submit a six digit verification which might be sent to them through a phone text message. This feature also allows for revocation of the trusted computers. The major strength of the paper lies in the fact that it vividly provides much lucid information on the kind of security threats realized on Google and how users should identify them. In the same way, it presents a solution to this challe nge while providing its benefits effectively. However, the paper does not provide clarity on the aspect of Service Accounts and Delegation. In addition, the paper is weak on the aspect of Service –Side technology especially in relation to certificate transparency. 2) The credit card fraud seen in the notice is a typical example of a cybercrime. Conventionally, cybercrime takes many forms and many of these criminals seek ways and means of illegally obtaining money online. Considering that credit cards are normally used online in making payments, they are certainly vulnerable to cyber criminals. As seen in the case, many of the criminals usually create a series of false identities through which they create several credit cards. Such credit cards are the pumped up with money from credit bureaus. Others create sham companies which are then used to provide the credit bureaus with false information on the credit worthiness of the credit card owners who are actually false identities . The fraudsters also use a tradelines which are black market businesses used in committing fraud. It is therefore realized that the credit card fraud seen in the notice is indeed an aspect of cybercrime. On the other hand, the nature of the frauds as realized in the case might raise several questions on the aspect of general security and not just cyber security. It is seen that it was not only the virtual world that mattered in the commission of the crime but even real organizations which were not much protected from such scams. The case can therefore be viewed as a typical case of bank fraud as opposed to cybercrime. More importantly, the case can be viewed on the perspective of credit card security and can therefore be addressed by increased security from the credit card providers. 3) The Identity Ecosystem as postulated in the report is a kind of online environment where organizations and individuals will work together on trust and follow a set of agreed-upon standards. Each of these parties will be able to authenticate and identify their digital identities. This Ecosystem is basically intended to offer stronger identification while protecting the identity of the parties within. Indeed, it is important to note that such an environment might be a challenge to realize in the actual sense. Considering that it basically relies on trust between the organizations and the individuals, it is almost difficult for every party to follow the

Classical Criminology Theory Essay Example for Free

Classical Criminology Theory Essay What is the classical school of criminology and what are the main points of this theory. Cesare Beccaria was a key thinker of this theory and is also considered by some the founder of modern criminology. Classical school of criminology theory placed emphasis on human rationality and free will. Second off this theory unlike the others researched the prevention of crime not the criminals. Also, according to this theory, crime was the result of people choosing to do so with the possibility of the consequences be evident. The classical theory of Beccaria and others is what our constitution was based upon so as you can see, it has great significance to our society. Humans are believed to act in their own best interests. We have our own free will and we also have a rational side to us. This was the basis of the classical criminology theory. Being the case, this theory emphasized laws that would stress non criminal actions would be in the best interest of society. Punishment and deterrence was an important factor in this theory because the punishment had to reinforce deterrence so people could rationalize the self benefits of criminality from the consequences of criminality. Due to the fact that Beccaria believed that bad laws led to criminality, a lot of his emphasis was based on preventing crime and swift punishment when crime was committed. In his eyes punishment is justified only to defend the peace of society and that society would be motivated to abide by it. This meant that punishment was to treat the criminal, incapacitate them from repeating criminal acts and deter would be criminals. To incorporate these ideas Beccaria believed that punishment should be swift, certain, deterrence, proportional to the crime, clear and based on positive and negative reinforcement. Swift punishment is believed to deter the most. According to Beccaria, when punishment promptly follows the crime, the punishment will be reinforced in a persons mind before they act criminally. A certain punishment is also a form of deterrence because the less would be criminals think they can get a way with, the more they will weigh in the consequences of that action. General deterrence is used for the purpose of setting and example for society. Laws should also be clear I defining  crimes. This will prevent judges from interpreting the law and only allow them to decide if the law has been broken. Lastly, the most effective way in preventing crime is to enact clear laws that reward good behavior and punish bad behavior. The theory of proportionality is another relationship between crime and punishment. The belief is that punishment can only deter if the punishment is proportional to the crime. The punishment must coincide with the crime in that the more serious the crime the more serious the punishment. Lastly, punishment existed to deter people from committing crime and the punishment should out way the gains of committing the act. Beccaria was a believer in that crime was due to unjust laws not because of the people committing the acts. fit the crime. He argued that if the punishment was more excessive than the crime it would be an abuse of power by the state and it would also create more crime. Beccaria was considered the founder of the classical school of criminology. He emphasized human rationality and free will, preventing crime and deterrence of crime. The classical criminology theory was different from the other theories that were introduced to us because it focused on the reasons why people commit crimes not on the deviant behaviors themselves. Beccaria and his followers had a great impact on our country it is what our constitution and current laws are based upon. Internet Encyclopedia of Philosophy. Cesare Beccaria. http://www.utm.edu/research/iep/b/beccaria.htm Keel, Robert. Rational Choice and Deterrence Theory. http://www.umsl.edu/~rkeel/200/ratchoc.html Siegel, Larry. Criminology. Canada: Thomas Learning, Inc, 2003.

Ambiguities Explored in Joseph Conrads Heart of Darkness Essays

Ambiguities Explored in Heart of Darkness   Ã‚  Ã‚   Literature is never interpreted in exactly the same way by two different readers. A prime example of a work of literature that is very ambiguous is Joseph Conrad's, "Heart of Darkness". The Ambiguities that exist in this book are Marlow's relationship to colonialism, Marlow's changing feelings toward Kurtz, and Marlow's lie to the Intended at the end of the story.    One interpretation of Marlow's relationship to colonialism is that he does not support it. Conrad writes, "They were not enemies, they were not criminals, they were nothing earthly now,-nothing but black shadows of disease and starvation, lying confusedly in the greenish gloom" (p. 27-28). Marlow says this and is stressing that the so-called "savages", or Africans, are being treated and punished like they are criminals or enemies when in fact they never did anything. He observes the slow torture of these people and is disgusted with it. Marlow feels sympathy for the black people being slaved around by the Europeans but doesn't do anything to change it because that is the way things are. One can see the sympathy by the way that he gives a starving black man one of his biscuits. "To tear treasure out of the bowels of the land was their desire, with no moral purpose at the back of it than there is in burglars breaking into a safe" (p. 54). This statement by Marlow conveys th at he doesn't believe that the Europeans have a right to be stripping Africa of its riches. He views the Jungles of Africa as almost it's own living, breathing monster.    It is evident that Marlow is one of the few white men on the journey that questions the belief at the time that the natives of Africa are "inhu... ...ch open up the readers mind. Joseph Conrad's "Heart of Darkness", raises many questions about society and the human potential for evil.    Works Cited and Consulted:       Conrad, Joseph.   Heart of Darkness 3rd Ed.   Ed. Robert Kimbrough. New York:   Norton Critical, 1988.    Edward W. Said, The World, the Text, and the Critic. (Cambridge, Massachusetts: Harvard University Press, 1983) 13.    Hillman, James. "Notes on White Supremacy: Essaying an Archetypal Account of Historical Events," Spring (1986): 29-57.    McLynn, Frank. Hearts of Darkness: The European Exploration of Africa. New York: Carol & Gey, 1992.    Meyers, Jeffrey.   Joseph Conrad.   New York:   Charles Scribner's Sons, 1991.    Patrick Brantlinger, "Heart of Darkness: Anti-Imperialism, Racism, or Impressionism?" Criticism (Fall, 1985) 364.     

Akbar the Great Mughul Emperor

Akbar: The Great Mughal Akbar's Education and Education Akbar short for Jalal-ud-Din Muhammad Akbar also known as Akbar â€Å"The Great† was born on October 11, 1542 to the 2nd Moghul emperor â€Å"Humayun† and Hamida Banu Begam. His mother was a Persian Shi’ Muslim and â€Å"the daughter of a famous Persian scholar who served his youngest uncle, Hindal, as a civil servant† (Moujloum Khan, 172). His birth came at â€Å"an astrologically propitious hour. The unique pear l of the vice regency of God came forth in his glory,’ wrote Abu-l-Fazl, ‘and at his birth the first opening of his eyes on the visible world, rejoiced the hearts of the wise with a sweet smile’† (Andre Wink 7). It was a very auspicious time to be brought to this world and his everyone rejoiced, as it is a sign of wisdom to be born with the eyes open on the stars. In addition he was born at time when his father Humayun was struggling with maintaining his power and expanding his empire even prior to his birth.Humayun’s father Babar, the founder of the Mughal Empire, had left the empire’s administration unstable and unorganized therefore Humayun had to face many problems soon after his father’s death as the successor of the empire. First he had to take action against the aggression of his biggest rival Sher Shah, founder of the Suri dynasty, to regain his power. He was then forced to flee for from time to time to Persian and Sindh and that is where he met Akbar’s mother.In addition Humayun’s rebellious and treacherous brothers Mirza Kamranm, Askari and Hindul were plotting against him and contributed immensely in his defeat and banishing by the Afghans, therefore he took military action against them and as a result he subdued them and took back Lahore, Punjab, Delhi and Agra, and reclaimed his power. After years of attempting to get his kingdom back, Humayun finally was able to get back his rule but not for to o long. When Akbar was only 13 years old, his father died of an unfortunate accident in the palace while rushing to answer the call to prayer.The sudden turn of events changed Akbar’s life and he was suddenly thrust into an empire in jeopardy. * Akbar was born at an adverse political period, which prevented him from attaining a proper education. When he was just a year and three months he was separated from his parents. The royal couple fled to Hijaz to preform pilgrimage and to solicit support from the emperor of Persia in order to regain control of Hindustan leaving baby Akbar with his uncle Askari. He was then taken to Qandahar where his uncle’s wife, Sultan Begam, took him in and raised him for a short period.In 1944, about a year after being separated from his parents, Akbar’s father Humayun returned to Qandahar with Persian auxiliary troops and took control while Akbar was taken to Kabul where he was to be handed over to Khazanda Begam, a sister of the lat e emperor Babur. He was a very fortunate little boy as his caretaker was very fond of him and took him in as her own son. Soon after his father-captured Kabul, Akbar was reunited with his parents after being away from them for more than two years.This period of time is known to be â€Å"the beginning of the beating of the drum of victory and conquest of His majesty† (Wink 9). Since the beginning of his life, Akbar did not have a proper home as his family was on the run from one place to another and he was deprived of formal education. For this reason he remained unlettered and he â€Å"failed to gain proficiency in literacy† (Moujloum Khan, 172). At the age of none he was given governance of the village of Carkh and just a year later when his uncle Hindal died he was given charge of his servants and entourage.As one could see that Akbar was given great responsibility despite his young age, which prepared him for his reign after his fathers demise. It is said that this great responsibility was given to him so â€Å"that his greatness might be tested†¦ [and] that all might know his abilities, and also that he might have practice in the art of rule† (Wink, 10). When Akbar was twelve years old, his father succeeded in the re-conquest of Hindustan and ordered that the conquest be inscribed in Akbar’s name â€Å"indicating thereby that Akbar was nominally in command of the entire campaign† (Wink, 10).After the great occurrence of reclaiming Hindustan, Akbar was sent to Sirhind in the Panjab where he was given a tutor to educate about Indian manners and customs and â€Å"who brought the Indians after the unique age† (Wink, 10). By surrounding himself with other educated people Akbar did not only learn about the customs and manners of India but he also grasped and mastered an extensive variety of objects including philosophy, art, history, religion and poetry without great efforts.He proved himself to be an intelligent pe rson with a sharp intellect and a prodigious memory. He is described â€Å"as a man of excellent judgment and good memory who had attained a considerable erudition in many fields by listening to others, †¦[and] no one who did not know that he was illiterate would suppose him to be anything but very learned and erudite† (Wink, 14). Through constant communication In addition to his intellectual abilities, he was also well trained in all aspects of political military and civil affair.When his father established himself on the imperial throne in 1555, Akbar just like his forefathers was trained in archery, horse riding, wrestling and swordsmanship, which prepared him for the battlefield. As his grandfather at the age of twelve, the first Mughal emperor, and his father Humayun at the age of eleven, Akbar went to on his first military operation when he was only thirteen. He was instructed by his father to prepare a safe route from Kabul through the Punjab and â€Å"keep the r emaining Afghans at bay in the northern hills† (Wink, 11).Also while he was in Punjab, Akbar took the opportunity and acquired skills in artillery by the finest available Ottoman tutor, Rumi Khan. Akbar also attained skills in drawing with prominent Persian artists and in learning the Hindi language as well. When he was about fifteen or sixteen while in his 3rd year of kingship, he was started diving into Sufi mystical writings like that of Hafiz. He was put in an educative program that taught refinement of character, Qur’an, historical knowledge and poetry.Notwithstanding his illiteracy Akbar was well rounded, intelligent and most certainly a person with a sharp intellect and prodigious memory. He later son Jahangir writes about him in his memoirs saying: â€Å"My father always associated with the learned of India, and although he was illiterate, so much became clear to him through constant intercourse with the learned and the wise, and in his conversations with them, that no one knew him to be illiterate, and he was so acquainted with the niceties of prose and verse composition that this deficiency was not thought of† (Tuzuk, I, 33).Akbar's Military history * Humayun’s death meant many things to the Mughal empire and especially Akbar; he was to succeed his father and step to the throne as the emperor of a troubled land. Akbar came to power at a fairly young age and it seems that it did not stop him from making military judgments as a result of his extensive military and practical training when he was younger.At the start of his journey as a ruler, â€Å"he instigated military in order to regain the lost territories, and thereby restore political stability, social peace and security across the Mughal dominion† (Moujloum Khan, 173). He was operating under Bairan Khan, his civil servant and regent, who trained him in all aspects of governance to prepare him in succeeding his father as the ruler of the Mughal dynasty. By general agreement he was far too young to rule autonomously so on that account Bairan Kahn who also assisted his father Humayun when he was ruling operated over him.Under his supervision and stewardship, Akbar â€Å"took action against all remaining rebellious governors and sultans, before winning a decisive victory at Panipat in 1556, where he inflicted a c rushing defeat on Hemu, his most powerful Hindu rival, who at the time ruled both Delhi and Agra†(Moujloum Khan, 173). Despite the Hemu’s strength and history in battlefields, Akbar was not intimidated and marched fearlessly into the battlefield with his army and overpowered his adversaries’ forces.As Bairan khan’s influence grew, he started to take advantage of his role in making decisions without Akbar’s consent and became a liability as opposed to a benefit to the Mughal Empire. He was heavy-handed when it came to military tactics. Six years into his role an emperor under his authoritative guide an d mentor, Akbar had enough of him and dismissed him and sent him to Mecca to preform the sacred pilgrimage. Akbar was only eighteen when he became fully-fledged and responsible for the political and military affairs of his empire.His decision enabled him to think for himself and to make decisive actions in consolidating the empire. He was keen to expand the empire further onto the bordering countries and then battled with them in order to gain new territories. His intent in conquering other lands was not only to expand the empire but only to liberate the oppressed from tyranny. Abul-al-Fazl writes: â€Å"In conquering countries and cities his first thought is to inquire into and sympathize with the condition of the oppressed† (Wink, 21).In 1568 he marched with his military to the lands of Rajasthan in response to the Rajput’s threatens against the Mughal empire. Despite their resistance they were eventually defeated due to Akbar’s superior military force. After he succeeded in capturing Rajasthan, his next target was the state of Gujarat. It was an important commercial city in a prominent location with prosperous ports and coastal resorts. For this reason, Akbar took the stance in capturing it and sett off with his military forces as soon as he received the news of riots in the capital of Gujarat, Ahmedabad, in just over a week covering six hundred miles en route.He was effective in his planning and military strategies and captured the province without conflict and hence joined his empire with the Arabian Sea, which opened up a naval route to the rest of the world. To him expanding the empire did not just mean more land but also joining and uniting a people. After he annexed Gujarat, he went to the wealthy northern Indian in Bengal, Kabul, and the beautiful basin of Kashmir, Orissa, Sind and Baluchistan and captured them all in a matter of less than 20 years.His achievements in conquering lands are astonishing and how he managed to establi sh his authority in the Mughal Empire throughout Northern India is an astounding accomplishment that many rulers would not be able to triumph as he did. According to his son Jahangir Akbar â€Å"passed his days his nights in wakefulness and slept little in the day†¦He counted his wakefulness at night as so much added to his life. His courage and boldness were such that he could mount raging, rutting elephants, and subdue murderous elephants† (Moujloum Khan, 174).As a tactical and strategic leader, Akbar was well aware that without employing and developing an effective civil and political governmental system it would not be possible to unite and strengthen the territories. He was resolute to transform his empire especially because he did not want the history to repeat itself from when the Mughal Empire was disintegrated. He had to come up with a long-term plan and increase the growth of the financial treasury. He also knew that he could reform his empire without winning t he hearts and minds of his people-Muslims and Hindus alike.This meant promoting dialogue between the two prominent religions that is Islam and Hinduism in the subjects of religion and culture. * He â€Å"hoped to establish lasting political stability, social solidarity and cultural understanding and tolerance throughout Mughal India. In order to achieve this objective, Akbar reformed the existing Mughal political and administrative structure which depended heavily on the goodwill and support of the wealthy, independent feudal chiefs to function effectively†(Moujloum Khan, 174).To prevent economic corruption, political disarrangement and social dissatisfaction, Akbar assigned regional administrators who were fairly responsible and reliable for overseeing the affairs of their own provinces and frequently reported to him. He subsequently went out of his way and created ties with the influential Hindu groups. The Rajputs, who were one of the most influential Hindu groups shortly, joined the Mughal Empire’s political, military and civil services.This approach that Akbar took in forging alliances was very affective because it ensured that Muslims and Hindus work together in running the administration of the Mughal Empire. Both the Muslims and the Hindus came together to â€Å"consolidate Mughal political power and authority across India. Thus politically speaking, Akbar’s efforts to unite Muslims Hindus proved a success† (Moujloum Khan, 174). Akbar and Religion * In addition to uniting the Hindus and the Muslims together in the civil, political and civic realm, but Akbar was rather ineffective when he tried to harmonize Islam and Hinduism.Islam and Hinduism are two very different religions; Islam on one hand preaches the absolute oness of God while Hinduism the worship of multiple gods. Islam considers the association of god with other deities’ disbelief. The two religions are more completely opposed to one another than any other m ajor world religion. There is no doubt that Akbar’s intention to bring the two groups together is a praiseworthy and admirable intention but his approach to inter-faith discourse proved both heavy-handed and impulsive. Akbar was reacting to the constant conflicts and disagreements that have been occurring between the two groups.He and â€Å"his advisors began to explore ways in which they * could end these bitter conflicts by emphasizing the common elements between the two faiths, rather than focus on the differences; this eventually inspired them to create a religious synthesis by combining aspects of Islamic mysticism and Hindu philosophy. But, fat from uniting the two rival religious factions, this only served to make matters worse, because both orthodox Muslims and Hindus considered Akbar’s religious eclecticism very offensive† (Moujloum Khan, 175).Unfortunately both Hindus and Muslims alike labeled him as a heretic and a freethinker because of his views on religious tolerance. Despite these accusations, Akbar was a devout Muslim who prayed his five daily prayers and was very much afraid of displeasing god with the choices he made. His idea to join the religions was highly questionable hence it was contradictory to the Shariah. In the beginning of his reign, Akbar reformed many laws that were highly problematic from an Islamic point of view although it was done in respect of other religions.For example, the abolishment of non-shariah trade and market taxes and the taxes that were â€Å"imposed on certain Hindu pilgrimage, normally associated with fairs; †¦but he also forbade the questionable jizyah tax on dhimmi non-Muslims throughout his reign† †(Marshall G. S. Hodgson, 71). Because of the reforms he has made, it appears that it did not matter to Akbar whether the reforms he made were contradicting the shariah as long as they were acknowledging people from other faiths especially the Hindus.He also banned the slaught ering of animals on certain days of the year and in areas that are deemed sacred to the Hindus. He disallowed child marriages, which was a common practice among the Hindus and the Muslims and the Hindu forced practice of widows that burnt themselves alongside their husbands’ corpses unless it was voluntary by the widows. It was not an easy task for him to do because some people would not submit and let go of their traditions but he was very patient very patient with them.To support other faiths he contributed financially† to the building of temples of other faiths. In this way he put practice into a universalist orientation in religion itself, which formed an important component of the interconfessional cultural climate of the court†(Hodgson, 72). To further take the idea of having a universalist orientation Akbar organized, Akbar was very interested in religion, especially Islam therefore he organized â€Å"a house of worship† where Muslim scholars various points of view could gather to dispute and discuss their respective faiths and claims.In order to consolidate his power, Akbar introduced a series of reforms of religious beliefs. Besides his strong belief in the holy Qur’an, he also believed all the other faiths were true and that there is a way to bring unity of all the faiths. This became the basis of his new â€Å"religious synthesis, namely din-i-ilahi (or the Devine Religion†), which as expected, was vigorously opposed by both orthodox Muslims and Hindus†(Moujloum Khan, 175). It was a dedicated to a universalist outlook, moral purity and personal devotion.This was indeed a questionable and controversial religious matter because it was a deviation from Islamic dogma. Akbar was told by one of his devotees, Abul al-Fazl, that he was a spiritual leader and he was responsible of his people’s lives and the source of sorting out the common truth by uniting the world religions. This was a continuation of hi s past project when he established the â€Å"house of god† where people from different faiths could debate at his court, as it did not work out because the intolerant Jesuits who wanted to convert.Akbar was a devout Muslim and he always cared about pleasing god, it is said that he â€Å"would spend whole * Nights in religious discussion. ‘ And from a feeling of thankfulness for his past successes he would sit many a morning alone in prayer and meditation on a large flat stone of an old building which lay near the palace in a lonely spot, with his head over his chest, gathering the bliss of the early hours of dawn’†(Wink, 97). Although his new religion was meant to synthesize and consolidate the world’s religions into one it was predominately based on Islam.The main dogma of din-i-illahi is that the world is a creation of God and is a unified and single place, which manifests the unity and ones of God. In addition to the fundamental beliefs of the â €Å"Divine Religion†, Akbar derived from Zoroastrianism sun worship and the idea of kingship and from Jainism the care and respect of all living things. This is obviously contradictory to Islam and the Ulama were very disturbed and considered it as â€Å"outright heresy† (Unity of Religions). * Conclusion As a leader, Akbar was determined, tolerant, ruthless and dedicated to his empire. He not only expanded his empire but also established political stability, promoted economic prosperity and reformed the civic administration that his forefathers worked for but also built one of the most beautiful and breathtaking monuments ever built in the Islamic civilization. Although he was illiterate, he managed to hold stimulating political and religious intellectual discussions.He was also very fond of poetry especially Persian poetry. The Mughal Empire became one â€Å" of the most influential political and military powers of the time. And having once fallen out with his only surviving so, Salim (Emperor Jahangir), Akbar became reconciled with him just before his death; he died at the age of sixty-three†(Moujloum Khan, 175). He was buried in Sirkandra in a mausoleum that he had prepared for himself before his demise west of Agra, India. * * * Works CitedAkbar, the great Mughal: his new policy and his new religion. Delhi: Aakar Books, 2009. Print. Bedi, P. S.. The Mughal nobility under Akbar. Jalandhar: ABS * Publications :, 1985. Print. Khan, Muhammad Mojlum. Muslim 100: the lives, thoughts and achievements of the most influential Muslims in history. Leicestershire: Kube, 2008. Print. Lal, Muni. Akbar. New Delhi: Vikas, 1980. Print. Malleson, G. B.. Akbar and the rise of the Mughal empire,. Oxford: Clarendon Press, 1890.Print. Srivastava, Ashirbadi Lal. Akbar the Great. Agra: Shiva Lal Agarwala, 1967. Print. * Akbar. Oxford: Oneworld, 2009. Print. * â€Å"THE LIGHT OF TRUTH For the Respect and Honour of Islam. † Unity of * Religions . N. p. , 2 Oct. 2004. Web. 20 May 2012. *

Decision Making in Product Purchasing

Decision making in consumer purchasing is defined as the psychological process of selecting a particular course of action among other alternatives.   But for one to be able to do this, he must first go through various stages that will enable him be aware of the product and how to obtain it. These transactions are useful especially in determining the purchasing behavior of a consumer. The stages involved in this process are: Awareness this is a stage where a consumer must be aware of the existence of a particular product in the market.   The second stage is interest, meaning, the consumer must be interested in the product he intends to buy. This is then followed by understanding whereby, the consumer should be able to know how the particular product will meet his needs (Baker). The next stage is attitude under this the consumer must be able to develop a positive feeling towards the product. The final stage is the purchase which is the buying decision made by the consumer. Though there are many goods to choose from in the market getting more information about the product by visiting different stores, discussing with friends and relatives, reading, listening and watching advertisements in media and on the Internet helps in the decision making process. Considering the advantages and the disadvantages of the products, the availability of the product in the market and the resources available and how the good will meet my needs is a big part of choosing which products to purchase. The evaluation of the product’s quality, durability and usefulness among others was considered. The following factors enabled me to come up with a decision in purchasing the listed products. Need: The decision of the purchase of the official dress came as a result of need. It was recommended that to attend the meeting; one had to put on a particular kind of clothing.   Research was used in discovering the most cost effective place to purchase the clothing and the particular brand others would be wearing in order to fit the group. The purchase of the perfume was due to the need to have a good fragrance after a shower. The decision making process in this was personal taste (Baker).   It required sampling different fragrances to find the one that was the most appealing. The need for a good toothbrush, tooth paste and the mouth wash was to maintain the good health of the mouth including the teeth, gums, and tongue and maintaining fresh breath throughout the day. Again the decision of a particular kind over another was the result of personal preference.   Toothpaste and mouthwash needs to provide the most appealing taste possible. The need for communicating with colleagues and other members of the family or friends who are far away led to the purchase a mobile phone that would ease communication. Brand loyalty can be a factor in buying a mobile phone, but the best package of services provided for the cost is usually a better deciding factor. The need for a television set was entertainment and to be informed on what is happening globally. Through television we are educated on particular areas of our social lives.   The purchase of a television is often decided by brand loyalty.   People often go back to the brand they have had good luck with in the past.   The need to keep my self healthy by avoiding headaches during the day is why the medicine was bought.   This is decided by what works the best on each individual’s headache.   If it does not get rid of the headache, it is not worth buying. Motives: These are personal forces that make an individual engage in various purchasing activities which therefore satisfies his needs. Since actions are normally affected by motives, the following motives brought the need to buy these particular products. Love, safety, self actualization and esteem were the basic factors that contributed to the purchase of the listed products. Knowledge: Under this, the ability to learn is applied, whereby a persons’ behavior is changed through the information given to the product purchased.   In this case, my knowledge of operating the mobile phone and the television set led me to decide on the buying of these products knowing that there will be no loss or damage caused while operating them. Therefore the knowledge of the product to be bought must also be considered as a leading factor in a consumers purchasing behavior.   It is also important to know which brands and models as well as service packages best fit the buyer’s needs. Attitude: These are defined as the feelings towards a product this can be a negative feeling or a positive feeling this is normally learned through practice and communication with other people in society, through interaction with different people, including friends and family members. A positive attitude towards these products is one factor that leads people towards return purchases of the same product (Hoyer). Personality: This is the characteristics that make an individual unique; this normally derives from inheritance and personal experience. Such characteristics include: Self confidence, friendliness, ambitiousness, and aggressiveness. In different aspects of Lifestyle this is defined as a change towards an individual’s independence that leads to a preference for a particular type of life. For instance the buying of products such as a particular model of a mobile phone was decided upon by the type of mobile phones that a particular class of people in the country posses.   This is often a large deciding factor for brand loyalty, because a person only wants to purchase the brand that the people around them or like them have.   Designer labels are a result of this. Culture and Sub-Culture: These are values, and attitudes accepted by family members and the society at large these factors determine what product is tolerable within the family. This is normally used to determine what people wear, eat, and how they travel. Packaging clothing to include the hang tags and labels that provide information on how to take care of the garment creates a positive attitude towards the garment leading to its purchase. Also, the fiber content and the place of its manufacturer led to deciding on purchasing the item that is probably going to last the longest, require less care and look better. The companies known for better production of these products are known to be implying the best marketing strategies that will enable them to achieve the targeted market these strategies include: Pricing-the company uses the pricing methods to enable its product to reach its marketing standards. Whereby various pricing methods are applied such as Premium pricing this is where the uniqueness of the company product is defined. This pricing is normally high and is totally used where there is a substantial competition of the product in the market. For the company to be able to gain the market share, it therefore applies the penetration pricing whereby, once the company achieves the market share, it increases the price of its product. Also in situations where the company’s need to promote the product in the market, then it uses the promotional method of pricing in which a consumer is asked to buy a product and the purchase is accompanied by a free sample of the product (Hoyer). The place or the channel of distribution, this is the activity that is used by the companies to move their product from the production to consumption. These companies are said to have come across various channels of distribution to enable their products reach the targeted market. This means that they either use the direct or the indirect channels, that is it may be to the consumers directly or through wholesalers. They normally consider the following, in deciding on the type of the distribution channel to use.   They ensure that the market segment the distributor is familiar with in which therefore the distributor is made familiar with the company’s target markets. They ensure that their company policies, strategies and image match that of the distributor. There are various types of channels the producers apply in the distribution of their products this includes: wholesalers, these are said to be buying goods in bulk from the company and selling them in smaller packages for resale by the retailers. They also provide storage facilities for the products. Wholesalers offer the companies a reduced physical contact cost between the producers and consumers. They also use agents who are normally used in international markets; they are used to widen the international market for the goods. Retailers are also used who have a strong personal relationship with the consumers through whom the products are exposed to the buyers, they offer credits to customers thus promoting and merchandising the companies’ products. (Brassington). The internet is also used through which the companies have a geographically wider market and this has enabled their products to reach a wider audience. The other element used by the companies is promotion. This is the marketing communication that is used by getting the products into the market and pushing the consumers to the point of purchasing the products. The following is practiced; Personal selling, this is a way of maintaining personal customer relations in which the sales person acts on behalf of the companies. These sales people are trained and have the personal selling techniques. Advertising is largely   used to create awareness of the products by the consumers so that the companies may gain responses from their target markets. There are many advertising mediums including, print (newspapers, journals and posters.) and electronic(television, internet and radio). Mediums of communication the companies use to create awareness of the products by buyers. Public Relations are also applied by these companies, which has led to a sustained and planned effort in establishing and bringing understanding between the companies and its consumers. Lastly, they use the exhibitions to make new contacts and renewing the old contacts, this is used to increase the awareness of the products to the consumers thus giving the companies an opportunity to meet both the trade and consumers (Kotler). The other customers will not be able to have the same opinions since marketing opportunities increase when customer groups with varying needs and wants are recognized. Markets can be segmented or targeted on a variety of factors including age, gender, location, geographic factors, demographic characteristics, and family life cycle, desire for relaxation or time pressures. Segments or target markets should be accessible to the business and large enough to provide a solid customer base.   Therefore, a business must analyze the needs and wants of different market segments before determining its niche. References: Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London. Blythe, J. (2001): Essentials of Marketing, 2nd edn: Prentice Hall, New York, Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New York Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York Kotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey Decision Making in Product Purchasing Decision making in consumer purchasing is defined as the psychological process of selecting a particular course of action among other alternatives, this is said to be the simplest process that a consumer needs to apply before purchasing a particular product. But for one to be able to do this, he must first of all go through various stages that will enable him be aware of the product and how to obtain it. These transactions are useful especially in determining the purchasing behavior of a consumer. The stages involved in this process are:Awareness this is a stage where a consumer must be aware of the existence of a particular product in the market, this is because, if a buyer is not aware of the product then there will be no action taken on the purchasing process. The second stage is interest, meaning, the consumer must be interested in the product he intends to buy, therefore he is persuaded by the content of the message that the product is relevant to his needs. This is then followe d by understanding whereby, the consumer should be able to know how the particular product will meet his needs. [1] The next stage is attitude under this the consumer must be able to develop a positive feeling towards the product depending on the persuasive message given about the product by the producers.Then the final stage is the purchase which is the buying decision made by the consumer, this may take some time later after trying to get the shop that stocks the favorite. Though there are many goods to choose in the market the following factors, made me have the knowledge about the listed products that I had to purchase so that they meet my needs, getting more information about the product this was done by visiting different stores ,discussing with friends, relatives, reading, listening and watching advertisements on media and also most information about the products was found on the Internet; through which various comparisons were made by considering the advantages and the disad vantages of the products, the availability of the product in the market and the resources available and how the good will meet my needs. The evaluation of the product’s quality, durability and usefulness among others was carried out. The following factors enabled to come up with a decision in purchasing the listed products.Need: The decision of the purchase of the official dress came as a result of the need whereby it was recommended that to attend the meeting; one had to put on a particular kind of the clothing. The purchase of the perfume was due to the need to have a good fragrance after shower, before leaving the house so that it can bring freshness throughout the day avoiding the odor that come as result of hard work throughout the day. [2]The need for a good toothbrush, tooth paste and the mouth wash was to maintain the good health of the mouth including the teeth, gums, and tongue and maintaining a fresh breath throughout the day.Also the need for communicating with co lleagues and other members of the family or friends who are said to be far led to the purchase a mobile phone that would ease the communication thus enabling the sharing of information among the society members. The need for a television set was to be entertained and to be informed on what is happening globally and also through television we get to be educated more on particular areas of our social lives so this led to the purchase of the good. The need to keep my self health by avoiding the headache cases during the day so for preventive measures the medicine was bought.Motives: These are personal forces that make an individual to engage in various purchasing activities which will therefore satisfy his needs. Since actions are normally effected by motives, the following motives brought the need to buy these particular products. Love, safety, self actualization and esteem were the basic factors that contributed to this purchase of the listed products.Knowledge: Under this, the abili ty of one to learn is applied, whereby a persons’ behavior is changed through the information given to the product purchased and in this case my knowledge of operating the mobile phone and the television set led me to decide on the buying of these product knowing that there will be no loss or damage caused while operating them. Therefore the knowledge on the product to be bought must also be considered as a leading factor in a consumers purchasing behavior.Attitude: These are defined as the feelings towards a product this can be a negative feeling or a positive feeling this is normally learnt through practice and communications with other people in the society, through interaction with different people and friends among them my family members, a positive attitude against these products was developed whereby the decision to all the listed products. [3]Personality: This is the characteristics that make an individual unique; this normally derives from inheritance and his persona l experience. Such characters include: Self confidence, friendliness, ambitiousness, and aggressiveness in different aspects ofLifestyle this defined as a change towards an individual’s independence that leads to a preference for a particular type of life. For instance the buying of products such as a particular model of a mobile phone was decided upon the type of mobile phones that a particular class of people in the country posses and also the preferred type of perform that is normally used by the particular class of people.Culture and Sub-Culture: These are values, and attitudes accepted by the family members and the society at large these factors determine what product is tolerable within the family. This is normally used to determine what people wear, eat, and travel.Packaging of the clothing that included the hang tags, labels that provided information on the instructions on how to take care of the garment created the a positive attitude towards the garment leading to i ts purchase also the fibre content and the place of its manufacturer led to deciding on purchasing the good.These companies are known for the better production of these products are known to be implying the best marketing strategies that will enable them to achieve the targeted market these strategies include:Pricing-the company uses the pricing methods to enable its product reach its marketing standards. Whereby various pricing methods are applied such as Premium pricing this is where the uniqueness of the company product is defined. This pricing is normally high and is totally used where there is a substantial competition of the product in the market. For the company to be able to gain the market share, it therefore applies the penetration pricing whereby, once the company achieves the market share, it increases the price of its product. Also in situations where the company’s need to promote the product in the market, then it uses the promotional method of pricing in which a consumer is asked to buy a product and the purchase is accompanied by a free sample of the product. [4]The place or the channel of distribution, this is the activity that is used by the companies to move their product from the production to consumption. These companies are said to have come across various channels of distribution to enable their products reach the targeted market. This means that they either use the direct or the indirect channels, that is it may be to the consumers directly or through wholesalers. They normally consider the following, for them to decide on the type of the distribution channel to use; they ensure that the market segment that the distributor is familiar with in which therefore the distributor is made to be familiar the company’s target markets. They ensure that their company policies, strategies and image match with that of the distributor.There are various types of channels that the producers apply in the distribution of their products this include: wholesalers, these are said to be buying goods in bulk from the company and selling them in smaller packages for resale by the retailers, they also provide storage facilities for the products, wholesalers offer the companies a reduced physical contact cost between the producers and its consumers. They also use agents who are normally used in international markets; they are used to widen the international market for the goods. Retailers are also used who have a strong personal relationship with the consumers through whom the products are exposed to the buyers, they offer credits to customers thus promoting and merchandising the companies’ products. [5]The internet is also used through which the companies have a geographically wider market and this has enabled their products to reach a wider audience. The other element used by the companies is promotion, this is the marketing communication that is used by get the products in the market, pushing the consumers to the po int of purchasing the products, the following is practiced; Personal selling, this is a way of maintaining personal customer relations in which the sales person act on behalf of the companies, these sales people are trained and have the personal selling techniques.Advertising is largely   used to create awareness of the products to the consumers so that the companies may gain responses from their target markets, under this there many advertising mediums including, print (newspapers, journals and posters.) and electronic(television, internet and radio) mediums of communication the companies choose to create awareness of the products to buyers. Public Relation is also applied in these companies, which has led to a sustained and a planned effort in establishing and bringing understanding between the companies and its consumers.Lastly, they use the exhibitions to make new contacts and renewing the old contacts, this is used to increase the awareness of the products to the consumers th us giving the companies an opportunity to meet both the trade and consumers. [6]  The other customers will not be able to have the same opinions since marketing opportunities increase when customer groups with varying needs and wants are recognized. Markets can be segmented or targeted on a variety of factors including age, gender, location, geographic factors, demographic characteristics, and family life cycle, desire for relaxation or time pressures. Segments or target markets should be accessible to the business and large enough to provide a solid customer base.   Therefore, a business must analyze the needs and wants of different market segments before determining its niche.References:Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London.Blythe, J. (2001): Essentials of Marketing, 2nd edn: Prentice Hall, New York,Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New YorkHoyer, W.D. and MacInnis , D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New YorkKotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey[1] Baker, M. (2000): Marketing Management and Strategy, 3rd edn: London. Macmillan Business  [2] Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London.  [3] Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York[4] Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York[5] Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New York[6] Kotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey

Weird Words

Weird Words Weird Words Weird Words By Daniel Scocco Browsing on the web today I came across an interested website that lists hundreds of weird words from the English language. Here are some that caught my attention: Alexipharmic Having the quality or nature of an antidote to poison. Astrobleme An eroded meteor impact crater. Bloviate To speak pompously. Bromopnea Bad breath. Ceraunograph A lightning recorder. Contumely Insolent or insulting language or treatment. Droogish Relating to the nature or attitudes of a member of a street gang. Engastrimyth A ventriloquist. Florilegium A collection of writings; a portfolio of flower pictures. Fustilugs A grossly fat or slovenly woman. Ginglyform Hinge-shaped. Lipogrammatist A writer of lipograms. Mongo An object retrieved from rubbish; a scavenger. Pogonotrophy Cultivation of a beard; beard-growing. You might need a good dictionary to find those. My Firefox extension is not recognizing them, for instance. What about you, got any weird words to share? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Program vs. ProgrammeIs There a Reason â€Å"the Reason Why† Is Considered Wrong?Titled versus Entitled

Key accounting policies Essays

Key accounting policies Essays Key accounting policies Essay Key accounting policies Essay Fiat group put into practice an interpretation IFRIC 4 as of January 1, 2006. To be very particular about the interpretation it specifies that an arrangement contains a lease if it depends on the use of a particular asset and hand over a right to control the use of that asset. An amendment to IAS 39 titled Financial Instrument Recognition and Measurement to the foreign currency risk of a highly probable permit intragroup forecast transaction to qualify as the hedged element in a cash flow hedge in consolidated financial statements, which was released in 2005. The amendment states that the operation is denominated in a currency which ought to be different from the functional currency of the body which enters to that deal. Moreover the foreign currency risk will have an impact on consolidated financial statements. Another amendment to IAS 39 was issued by ISAB which concerned recognition and measurement to limit the use of the opportunity to determine any financial asset or liability to be measured at accurate value via profit and loss. An alteration under the title Group and Treasury Share Transactions was released on November, 2006. The amendment set ups that share based payment arrangements in which an entity gets services as consideration for its own equity instruments must be accounted for as equity-settled. Fiat group has introduced this interpretation in January, 2006. Reassessment of Embedded Derivatives was released on March 3, 2006. It demands evaluating by an entity if implanted derivative is require to be cut off from the host contract and accounted for a derivative when the body first becomes a party to the deal. The ISAB released the IFRS 8 in 2006, 30 November. It is about new standard which requires the information within segment reporting to be based upon the mechanism of the entity that management board uses to decide about operational issues. Disclosure Fiat keeps a continuous contact with the Shareholders. The contact policy is an open communication. A lot of presentations are held regularly to provide crucial events. Furthermore, seminars were introduced in order to extend the information about Fiat group performance. Official website www. fiatgroup. com with an intention to provide historical financial data, real time updates on Fiat stock and periodic publications.

Definition and Examples of Illustration in Composition

Definition and Examples of Illustration in Composition In rhetoric and composition, the word illustration  refers to an example  or  anecdote  thats used to explain, clarify, or justify a point. And the word illustration, pronounced [IL-eh-STRAY-shun], is from the Latin Illustrationem, which means vivid representation. In writing an illustration, says James A. Reinking, we try to show readers something truthful about our understanding of the world. They wouldnt read what we have written if they suspected we were unusually careless in our thinking, or if they thought we were trying to deceive them by skewing our evidence or distorting our examples. (Strategies for Successful Writing. 8th ed., 2007.) Examples and Observations of Illustration The Function of Illustration Illustration is the use of examples to make ideas more concrete and to make generalizations more specific and detailed. Examples enable writers not just to tell but to show what they mean. For example, an essay about recently developed alternative sources of energy becomes clear and interesting with the use of some examples- say, solar energy or the heat from the earths core. The more specific the example, the more effective it is. Along with general statements about solar energy, the writer might offer several examples of how the home building industry is installing solar collectors instead of conventional hot water systems, or building solar greenhouses to replace conventional central heating. (Rosa, Alfred and Paul Eschholz.  Models for Writers. St. Martins Press, 1982.) Joe Queenans Illustrations: You Cant Fight City Hall ​Books, I think, are dead. You cannot fight the zeitgeist, and you cannot fight corporations. The genius of corporations is that they force you to make decisions about how you will live your life and then beguile you into thinking that it was all your choice. Compact discs are not superior to vinyl. E-readers are not superior to books. Lite beer is not the great leap forward. A society that replaces seven-tier wedding cakes with lo-fat cupcakes is a society that deserves to be put to the sword. But you can’t fight City Hall. (Queenan, Joe. interviewed by John  Williams  in ‘Books, I Think, Are Dead’: Joe Queenan Talks About ‘One for the Books.’  The New York Times, Nov. 30, 2012.) Tom Destry Jr.s Illustration: Stick to Your Own Trade Nobodys gonna set themselves up above the law around here, you understand? I got something to say to you. I think maybe I could illustrate it a little better if I told you a story. I used to have a friend that was an opry singer. Then he went into the cement business, and one day he fell into the cement. And now hes the cornerstone of the post office in St. Louis, Missouri. He should have stuck to his own trade. You better stick to yours. (James Stewart as Tom Destry in  the film Destry Rides Again, 1939.) Don Murrays Illustration of Writers as Dawdlers Even the most productive writers are expert dawdlers, doers of unnecessary errands, seekers of interruptions- trials to their wives or husbands, associates, and themselves. They sharpen well-pointed pencils and go out to buy more blank paper, rearrange offices, wander through libraries and bookstores, chop wood, walk, drive, make unnecessary calls, nap, daydream, and try not consciously to think about what they are going to write so they can think subconsciously about it. (Murray, Donald M. Write Before Writing.  The Essential Don Murray: Lessons from Americas Greatest Writing Teacher, Heinemann, 2009.) T.H. Huxleys Illustration of the Word Fish If any one wants to exemplify the meaning of the word fish, he cannot choose a better animal than a herring. The body, tapering to each end, is covered with thin, flexible scales, which are very easily rubbed off. The taper head, with its underhung jaw, is smooth and scaleless on the top; the large eye is partly covered by two folds of transparent skin, like eyelids- only immovable and with the slit between them vertical instead of horizontal; the cleft behind the gill cover is very wide, and, when the cover is raised, the large red gills which lie beneath it are freely exposed. The rounded back bears the single moderately long dorsal fin about its middle. (Huxley, Thomas Henry. The Herring. Lecture delivered at the National Fishery Exhibition, Norwich, April 21, 1881.) Charles Darwins Illustration: All True Classification Is Genealogical It may be worthwhile to illustrate this view of classification, by taking the case of languages. If we possessed a perfect pedigree of mankind, a genealogical arrangement of the races of man would afford the best classification of the various languages now spoken throughout the world; and if all extinct languages, and all intermediate and slowly changing dialects, were to be included, such an arrangement would be the only possible one. Yet it might be that some ancient languages had altered very little and had given rise to few new languages, whilst others (owing to the spreading and subsequent isolation and states of civilisation of the several races, descended from a common race) had altered much, and had given rise to many new languages and dialects. The various degrees of difference in the languages from the same stock, would have to be expressed by groups subordinate to groups; but the proper or even only possible arrangement would still be genealogical; and this would be strict ly natural, as it would connect together all languages, extinct and modern, by the closest affinities, and would give the filiation and origin of each tongue. (Darwin,  Charles. On the Origin of Species by Means of Natural Selection. 1859.)

Case Study Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Case Study Analysis - Essay Example es before advertising the position Change GovSource to a more efficient IT solution Restructure the recruitment process empower people to make some decisions without having to make consultations Introduction The following report identifies the following problems in the recruitment process. They include; untimely feedback from the interviewee’s referees, unreliable, Information Technology (IT) solution (GovSource), lengthy bureaucratic process, untimely feedback to interested applicants, limited empowerment of employees, pre-meditated prospective candidates by clients. These all contributes to making the entire recruitment process tremendously lengthy. ... 1.1 Approach The approach used includes the implementation of the recommended measures using a combination of strategies, for example, Six Sigma. The initial phase involves analyzing the current state of the organization in order to identify the problems affecting it. The next step is finding suitable solutions to the identified problems. Categorizing the problems on the basis of the departments affected proves to be the most suitable way of solving them. Different timelines allocated to the implementation of solutions also helps the organization prioritize. A review of the implementation costs is also done, in order, to help with the organization’s budgeting. Therefore, the team’s report integrates these approaches to come up with a single compact one which is easy to comprehend and follow. 1.2 Project overview After outlining the approach to be used, the team came up with a project overview. Their main focus of the entire project relies on the departmentalization of t he identified problems. Those, which seemed feasible, enough to be solved in the least time possible took priority over others. The time estimated for their implementation ranged between 2 to 6 months depending on the solution to be implemented. On the other hand, the long term measures identified by the team required more time. Their implementation required over 1 year for success to occur. They also relied on the availability of funds, for example, the changing of the IT solution to one which presented the organization with more options while offering maximum efficiency. This would, therefore, allow for progress in the improvement of the recruitment process of the organization. 1.3 Methodology The Six sigma

Timothy Mc Veigh ( terrorist) Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Timothy Mc Veigh ( terrorist) - Research Paper Example The involvement of an American left the whole nation in a shock as most of the terrorist attacks in United States were carried out by a foreign agency. Timothy McVeigh used to be in United States army but got against the state due to certain incidents that took place in the history of the US. This essay would revolve around the life of Timothy McVeigh and his aims in life with regard to success and failure that he could achieve in life (Michel & Herbeck 2001). Timothy McVeigh was born in Pendleton New York in the year of 1968. He had two siblings and was the only boy in his family. He grew up in a rural community near Buffalo, Niagara and Canada and had a very disturbed life from an early age. His father was a worker in the General Motors manufacturing plant and his mother used to be a homemaker. His life seemed in turmoil at a very early age when his parents divorced each other when he was ten years old (CNN News 2001). His childhood was the most disturbing of all as it saw different types of events happening all over his life. His parents were not always around him and he felt their need as was quoted by one of his best friend’s mother "I just felt for him," she said. "His mother wasnt around. The father worked nights. The kids were alone. But he never showed any troubled side to me. He never seemed to be affected by it. He was always smiling, always polite.† But his problem was not limited as it was also noticed by boys li ving in the neighborhood. According to them McVeigh had a different life than any of the boy living in the area as he did not seem to enjoy the slightest moments of life, such as the birthday parties. Tim had a business mind from a very early age and was innovative in his careers. Tim was that sort of a person who liked people all around him and so he built himself a haunted house in his basement where he used to call upon his friends. Timothy McVeigh held his own weekend casino

Marketing Master Assignment Example | Topics and Well Written Essays - 2750 words

Marketing Master - Assignment Example Harley Davidson has powerful brand image and is sound financially, but there are certain palpable weaknesses in its marketing strategy. The target customers are forty plus men; and until Harley Davidson does something about this narrow market, it could well find itself being overrun by Japanese competition. HD has selected the tactical direction to target a younger market that is technologically aware in order to augment its market in the performance cruiser market space. The new V-Rod motorcycle has given Harley Davidson a boost. To target the youth with this latest product line, the company has taken up the following marketing objectives: to develop its existing market (market expansion), branch out its product line (product diversification), and adapt its marketing combine to target a younger audience. During the 1970s, Harley Davidson faced a decline in market owing to high profile, Japanese models. However, it still managed to create a niche for itself in the market. This was done by phasing out feeble models, becoming choosier, through restrictive sales and promotions etc. Today, Harley Davidson is depending on its freshly adopted marketing objectives. ... the following marketing objectives: to develop its existing market (market expansion), branch out its product line (product diversification), and adapt its marketing combine to target a younger audience. During the 1970s, Harley Davidson faced a decline in market owing to high profile, Japanese models. However, it still managed to create a niche for itself in the market. This was done by phasing out feeble models, becoming choosier, through restrictive sales and promotions etc. Today, Harley Davidson is depending on its freshly adopted marketing objectives. First, it needs to place the V-Rod to appeal to people who are buying motorcycles for the first time. Here, its strong brand individuality comes in handy. Second, it has to set a proper marketing mix that appeal to a younger consumer base. It can successfully deploy the low end approach; in other wards attract a young audience through a low price tag. 3. Marketing Mix Elements The Harley-Davidson Corporation has found manifold ways to put its promotion strategy into practice. Harley Davidson's main promotional tool has been the HOG, since 1983. The company's commercials are centred around female images. Over 90% of the bikers are males; the HOG advertising campaign has consequently been thriving for decades. Harley Davidson also uses its cafes, located in most dealerships, for promotion. However, the most important promotional tool is still the brand image of an American product. Owning a Harley stirs nationalistic senses. Harley Davidson's distribution strategy can be best explained through its website. "Harley-Davidson's dealer's are the company's life-line to our customers, with a wide variety of product offerings, dealer's provide knowledge, service, and information to riders out on the road." The

Business Letter Essay Example | Topics and Well Written Essays - 750 words

Business Letter - Essay Example However, I am very confident that these damages are not due to mishandling. In line with this, I am requesting you to look into this matter. In order to handle customer complaints, I would also like to gain an assurance from you that immediate delivery of replacements will be undertaken. Statement of Purpose: After conducting a thorough investigation and analysis, this report aims to recommend possible solution to the human resource problems faced by the Roanoke Branch of Pheonix Advertising. Pattern of Organization: This informal report will utilize the "cause and effect" approach. The human resource problems of the branch will first be identified followed by their causes. This approach is necessary as this will become lay the foundation on how identified problem will be solved. Outline I. Causes of Low Employee Morale A. Heavy workload 1. Increasing demand from customers 2. Low manpower B. Low compensation 1. Unpaid overtimes 2. Less than average salary levels C. Rejection of creative efforts 1. Acceptance solely based on directors, account supervisors, and executive 2. Lack of artist discretion D. Lack of motivation 1. No sense of belongingness to the company 2. Lack of rewards and incentives II. Recommended Solutions to Boost Employee Performance A. Employee empowerment 1. Include the artists in discussions 2. Give the artists more discretion B. New compensation package 1. Industry rates 2. Pay for overtimes C. Non-monetary rewards 1. Recognitions for job well done 2. Spa and Leisure packages for accomplishments

Golden Rice Report (Environmental Biotechnology Course) Essay

Golden Rice Report (Environmental Biotechnology Course) - Essay Example The reasons for the creation of the specific type of rice are explored; also the methodology employed by researchers working on this project will be presented. It is proved that despite its prospects, ‘Golden Rice’ has not managed to meet the expectations of its creators; in fact, the benefits of ‘Golden Rice’ were not actually the ones promised by the researchers who developed it. The above fact leads to the assumption that the development of the specific product was not carefully planned; in this way, its appearance in the market was not finally justified – despite the approval and the support of the international community, for instance, the European Commission. Golden Rice was developed in Europe – under the pressure for improving genes in rice in order to respond to the health needs of people in developing countries – where rice is the food most consumed. In any case, Golden Rice is a genetically modified food; more accurately, Golden Rice is ‘a genetically engineered strain of rice’ (BioEthics Project Education, 2010); it was presented to the public for first time in 2000; since then, the researchers have tried to further develop Golden Rice but it seems that this target is far from being achieved; in fact, through the years, it was proved that Golden Rice could not guarantee the benefits of health that its creators claimed. The pitfalls reported – in regard to the benefits of Golden Rice – have led to the development of a new strain – referring to the 2nd generation of Golden Rice known also as Golden Rice 2 (BioEthics Project Education, 2010). Golden Rice has been created mainly in order to help controlling the deficiency in Vitamin A which has been found to be related with severe health problems of million of people worldwide – leading even to death when the level of deficiency of Vitamin A is high; in accordance with a series of data published by

The Influence of Social Media on Organizations Essay - 16

The Influence of Social Media on Organizations - Essay Example Social media has significantly assisted in the marketing of most organization since there is wide access by many people in different parts of the world. The drawbacks can be handled in a way that they do not hinder certain media, first the organizations need to come up with techniques which ensure that sensitive information regarding the organization is not leaked through social media, the administrators should maintain interest and motivation. Â   Social media sites should be free, neutral and unbiased to any group of people. Most of the information that should be censured is any information that is unethical or attempts to ruin the organization reputation. Some of the information I would avoid making part of my social media strategy include, hate speech, racial discrimination, false information, or any other information that is not socially acceptable. Email and blogs are among the most useful social media sources to send communications to customers and stakeholders, different social media like Facebook accounts, twitter, and LinkedIn are more suitable for employees. This media source enables the organization to be accessible by many people from different parts of the world. The social media are extremely efficient since the stakeholders, management, and personnel can discuss a matter online. People can interact with the organization from all corners of the world. With time meetings in organizations may be organized through social media. Technology is changing exceptionally fast, and new ideas are born every day and night. There is a lot in the store since there are many developments in the field of information technology. Social media is going to take over as the most reliable mode of communication. The security features in the social media are going to be increased, and this will invite more people.

Golden Rice Report (Environmental Biotechnology Course) Essay

Golden Rice Report (Environmental Biotechnology Course) - Essay Example The reasons for the creation of the specific type of rice are explored; also the methodology employed by researchers working on this project will be presented. It is proved that despite its prospects, ‘Golden Rice’ has not managed to meet the expectations of its creators; in fact, the benefits of ‘Golden Rice’ were not actually the ones promised by the researchers who developed it. The above fact leads to the assumption that the development of the specific product was not carefully planned; in this way, its appearance in the market was not finally justified – despite the approval and the support of the international community, for instance, the European Commission. Golden Rice was developed in Europe – under the pressure for improving genes in rice in order to respond to the health needs of people in developing countries – where rice is the food most consumed. In any case, Golden Rice is a genetically modified food; more accurately, Golden Rice is ‘a genetically engineered strain of rice’ (BioEthics Project Education, 2010); it was presented to the public for first time in 2000; since then, the researchers have tried to further develop Golden Rice but it seems that this target is far from being achieved; in fact, through the years, it was proved that Golden Rice could not guarantee the benefits of health that its creators claimed. The pitfalls reported – in regard to the benefits of Golden Rice – have led to the development of a new strain – referring to the 2nd generation of Golden Rice known also as Golden Rice 2 (BioEthics Project Education, 2010). Golden Rice has been created mainly in order to help controlling the deficiency in Vitamin A which has been found to be related with severe health problems of million of people worldwide – leading even to death when the level of deficiency of Vitamin A is high; in accordance with a series of data published by

Strategic Management Analysis Essay Example | Topics and Well Written Essays - 1750 words - 1

Strategic Management Analysis - Essay Example The EVs use electricity for propulsion. Customers that purchased electric vehicles incurred problems such as: they were unable to use the cars for longer distances due to the limited capacity of the battery, the charge spots were few and the service costs for EV were high. Better Place came into business with the aim of popularizing the use EVs. The first thing the company worked on is a better battery that could last longer. Secondly, they increased the number of charging spot for the EV customers. They then introduced service packages that were suitable for all classes of customers. Without Better Place Company in business, there could be difficulties for EV users. Vision Agassi, in his bid to reduce pollution, vowed to only purchase electricity produced from the renewable sources of energy. Better Place believed that the EVs could significantly reduce the costs incurred by drivers. Feasibility studies conducted showed that electricity costs relatively cheaper than gasoline in most of the countries. Better Place Company is working to reduce the number of Internal Combustion Engines (ICEs) which will be replaced by EVs. With EVs, environmental degradation will be significantly reduced and motor vehicle costs reduced. Stakeholders ... The company entirely depends on investor for capital. This makes investors important stakeholders to the company. Investors influence the financial decisions of the company. The company cannot undertake any capital investment without investors’ approval. Investors will always check the financial performance of the company to ensure it is within track. Customers: these are the drivers, individuals, governments and firms who purchase the Better Place products. They are the major source of revenue to the company and the main reason why the company exists. Customer will always be concerned with product pricing and quality. The company will always produce high quality products and sell them at customer friendly prices so as to keep customers. Suppliers: this includes car manufactures, electricity producers, battery manufacturers and other suppliers to the company. Without these stakeholders, the company will neither produce nor sell. The company depends on the suppliers for resourc e inputs whereas the suppliers depend on the company as a market for their products. Governments: the company must relate well with the governments of the countries it establishes its business in. governments depend on the company for taxes and creation of employment opportunities. The company expects good business regulations in the country and a good economy to operate in. The company should always acts ethically in all decisions. To address stakeholder concerns, the company must ensure it adheres to the corporate social responsibility regulations. Stakeholder prioritization matrix High Power Low Interest High A stakeholder’s position on the grid shows the treatment they are given. For instance, those with high power and

Enterprise systems Essay Example for Free

Enterprise systems Essay Enterprise systems are complex and must be tailored to the organization they are being implemented in. Common challenges in building enterprise systems include specifications and requirements determination, translation of specifications and requirements into business rules that can be followed by the enterprise system and training and compliance issues. The most important aspect of an enterprise system is the business rules on which it is based. In order to determine these business rules, the system developer must take the specifications and requirements provided by the users and management and transform them into machine practices. However, gathering the specifications and requirements can be a challenging process. Enterprise systems are supposed to model the practices of the human resources of the enterprise – for example, if a job offer is made to an applicant and accepted, the HR subsystem will need to perform certain tasks, like employment confirmation, informing the supervisor of the start date, initiating benefits allocation and whatever other tasks have been set out for it. Often organizations attempt to model a previous process completely within the enterprise system, using work instructions, manuals and guidelines to determine the correct procedure for a given task. However, if the organization has a high investment in tacit knowledge (knowledge which is not written down, but is passed from person to person in an â€Å"apprentice† fashion), these documents may be insufficient to reflect the full process flow. In order to avoid losing tacit knowledge during the implementation of explicit business processes, it is important to utilize personal interviews and observation as well as examination of formal documents when determining specifications and requirements. After specifications and requirements have been determined, a secondary challenge is translating the specifications and requirements into business rules for processing by the enterprise system. These translations are not always completely obvious, and inaccurate or imprecise specifications can often cause the system to behave in unexpected ways. For example, if a business rule that monitors industry statistics in order to predict market conditions misses a determining factor, it may predict inaccurately. These results may not be obvious until it is too late, particularly if there is no human oversight of the system. In order to prevent inaccurate or incomplete translation of specifications and requirements to business rules, human oversight of the operation of the system should be provided. One final difficulty in developing and implementing enterprise systems is not with the system itself, but with its users. Enterprise systems are a paradigm shift in operations management for most organizations, and considerable resistance can be demonstrated by some employees, who may feel the system is too complex, inaccurate or simply unusable. The developer of an enterprise system must manage the change for the users as well as implement the system. Expectations management and training should be used to manage this change. User’s expectations should be managed so that they are reasonable – a system should never be sold as â€Å"solving all the problems†, because the complexity of implementation means that things will probably get more complicated for a time, rather than less. Thorough training in the use of the system should also be offered; in order for the enterprise system to be fully effective, users must understand how, when and why to utilize the system for best results, and how to perform their tasks within the system effectively.

The Nobel Prize and The Bluest Eye :: Bluest Eye Essays

The Nobel Prize and The Bluest Eye Toni Morrison's Nobel prize acceptance speech has many interesting parallels between that and her novel The Bluest Eye. The speech opens up new ideas and interesting correlations between the address and the story. In this paper, I will document how parts of Morrison's speech uses situations in The Bluest Eye. The first being that of the story about the blind woman and the bird. Morrison says, "Her answer can be taken to mean: if it is dead, you have either found it that way or you have killed it. If it is alive, you can still kill it. Whether it is to say alive, it is your decision. Whatever the case, it is your responsibility." The characters in the novel are also responsible for their own actions, regardless if situations happen beyond their control. Meaning that the characters in the novel cannot lament their life because things got away from them. While there is incest and a subsequent pregnancy involved, it is possible that the character is able to reach beyond the path set for them and exceed anyone's expectations. By talking about responsibility, Morrison is able to make people think about their lives and make them realize that it is possible to have things be better. "Sexist language, racist language, theistic language all are typical of the policing languages of mastery, and cannot, do not permit new knowledge or encourage the mutual exchange of ideas." This quote by Morrison seems rather unusual, considering that she did incorporate some of these ideas into her work. It sounds as though in this quote that by using such characteristics in a work, it somehow loads it down with extraneous details. However, in Morrison's The Bluest Eye, it only enhances the reading and furthers the reader's understanding of the time. In accordance with the understanding of the reading and the enhancement of the words on the pages, Morrison fulfills the obligation of the following quote in The Bluest Eye: "The vitality of language lies in its ability to limn the actual, imagined and possible lives of its speakers, readers, writers.

Free Essays - Social Ills Exposed in The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Social Ills Exposed in The Adventures of Huckleberry Finn Mark Twain wrote The Adventures of Huckleberry Finn in 1883. The novel deals with many problems of society. Huck Finn "can't stand" hypocrisy, greed and "sivilz"ation, qualities that are still present today. One trait shown in Huck Finn is hypocrisy. In Twain's other novels, as well as Huck Finn, Twain is very critical of the hypocrisy of organized religion. Early in Huck Finn, Huck is confronted with two different versions of heaven. Miss Watson's view of heaven is not appealing to Huck. In her heaven, all that one does is sing and play the harp. Huck does not like Widow Douglas' much either, but it is better than Miss Watson's. Huck would rather be free to do as he pleases. Slavery is also hypocritical with Christianity. Slave owners would make slaves believe that God loves all people, which is contrary to the belief that slaves are inferior. The southern view of gentlemen is also hypocritical. These "gentlemen" are supposed to be noble, yet they own slaves and kill each other. They take part in feuds, even when they cannot remember the cause. They kill each other in duels for no reason, but say that it was in the name of honor. All of this hypocrisy makes Huck want to rebel against this society. Hypocrisy is still present in society today. There are many reported cases of clergy having affairs or molesting children. For instance, Reverend Baker has had relationships with prostitutes. He always apologizes, but then he does it again. One of the precepts of the Catholic religion is to follow the instructions of the Pope. Many Catholics however, do not follow the Pope's instructions on birth control or abortion. Government officials are also hypocritical. They preach family values, yet often they do not follow these values. Senator Packwood resigned from the Senate for his actions. Dick Morris lost his job and his respect over an affair with a prostitute. Most aspects of today's society involve hypocrisy. Another trait that Huck hates is greed. He is kidnaped by his greedy, alcoholic father. Huck's father beats him for his money when Huck's wealth is discovered. While on the Mississippi, Huck and Jim come Free Essays - Social Ills Exposed in The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays Social Ills Exposed in The Adventures of Huckleberry Finn Mark Twain wrote The Adventures of Huckleberry Finn in 1883. The novel deals with many problems of society. Huck Finn "can't stand" hypocrisy, greed and "sivilz"ation, qualities that are still present today. One trait shown in Huck Finn is hypocrisy. In Twain's other novels, as well as Huck Finn, Twain is very critical of the hypocrisy of organized religion. Early in Huck Finn, Huck is confronted with two different versions of heaven. Miss Watson's view of heaven is not appealing to Huck. In her heaven, all that one does is sing and play the harp. Huck does not like Widow Douglas' much either, but it is better than Miss Watson's. Huck would rather be free to do as he pleases. Slavery is also hypocritical with Christianity. Slave owners would make slaves believe that God loves all people, which is contrary to the belief that slaves are inferior. The southern view of gentlemen is also hypocritical. These "gentlemen" are supposed to be noble, yet they own slaves and kill each other. They take part in feuds, even when they cannot remember the cause. They kill each other in duels for no reason, but say that it was in the name of honor. All of this hypocrisy makes Huck want to rebel against this society. Hypocrisy is still present in society today. There are many reported cases of clergy having affairs or molesting children. For instance, Reverend Baker has had relationships with prostitutes. He always apologizes, but then he does it again. One of the precepts of the Catholic religion is to follow the instructions of the Pope. Many Catholics however, do not follow the Pope's instructions on birth control or abortion. Government officials are also hypocritical. They preach family values, yet often they do not follow these values. Senator Packwood resigned from the Senate for his actions. Dick Morris lost his job and his respect over an affair with a prostitute. Most aspects of today's society involve hypocrisy. Another trait that Huck hates is greed. He is kidnaped by his greedy, alcoholic father. Huck's father beats him for his money when Huck's wealth is discovered. While on the Mississippi, Huck and Jim come

Marketing Plan for our adventure club

This Is because If we focus on Increasing the market share then we end up focusing on our needs and wants. However, through our offering, we focus on meeting the customer†s wants and needs, by designing services accordingly. Type of product: Ours is a high involvement, experiential product aimed to be marketed as a hedonistic product. To put it in a nutshell, the product is the experience one can feel or understand only after participation. Core Product: The experience of participating In adventure sports like: Trekking, Camping, Paragliding, Bungee Jumping and horse riding Is what drives our product.While some of the adventure sports offered by us are also provided by our competitors, still we are the only one offering all of them together and that too in the lush green lap of nature. Core Benefits: When an individual â€Å"buys† the product he signs up to enjoy the core benefits of thrill, adrenaline rush, feeling of victory over fear and the feeling of Independence th at he gets while participating In the sports activity he has â€Å"bought†. To top It all, the discerning adventurer gets a feel of multiple sports. All at one location.Thus, some of the key core product attributes are: meets the adventure interests of urban customers * provides adventure in natural peaceful surroundings with no space constraints * Sports/ Adventure Experiences Offered: provides each customer with a basket of varied experiences under one roof * within 50-75 km from the city * Real time experience as compared to virtual gaming worlds The Augmented Product: As is evident from the interviews, reports in the media and the results of our survey, the adventure seeking college goers and unmarried professionals are interested in the core benefits of adrenaline rush and feeling of independence.Therefore Adventure', apart from offering these core benefits, also aims at providing the customers the enhanced benefit of spending quality time with the family while out on an adventure trip. Based on favorable responses to our focused questions during our interview, the augmented product entails the following: a. Camping as a non-adventure family experience to be accompanied by bonfire. This would be marketed as a stand-alone experience. B. A Family Pack including adventure sports and relaxation, a weekend away from the hectic life, all together at a single place, thereby, providing value to everyone c.Special product designed for large choice. Trekking, camping along with fun filled outdoor games can be excellent team building activities. Augmented product Attributes: * 2 day 1 night package for long term thrills * Complete family puller * Catering to all individuals and groups like students, professionals and corporate. Key Product Quality: Value for money with international adventure sports standards. Customization Offered: Pick and choose from among the various adventure sports packages offered.Reliability: All adventure sports performed under the s upervision of World class professionals Greatest focus within our service quality would be to ensure highest standards of safety. This would be done through rigorous third party audits and continuous assessment of safety systems in place. Branding: Adventure : Discover Yourself! Perceived Product Value with Price: Middle Market Service point of view: A. People: * Employees: The employees are a bunch of young and dynamic professionals who are refreshingly informal while approaching the different customers. Punctuality: Employees are always available on time for the customers 24*7 * Training: Employees at our club are people with a relevant degree in a course which links an understanding of industry provisions, social and psychological aspects of adventurous and extreme sports. As part of the course they must have gone through an integral residential field trip. Our staff is experienced and highly qualified in their respective fields. * Motivation: The employees are constantly motivat ed through a flat structure at our adventure club and given performance based rewards.Feedback is collected from the customers and incentives are given to the employees preferred or recommended by the customers. * Teamwork: World class certified professionals competent enough to be able to handle emergencies faced. They are well trained to teach the outdoor adventure skills and risk management techniques with organizations like NOELS (USA), Outward Bound (I-J), along with a number of adventure schools of India like HIM, MIM. * Culture: All the employees are treated as the members off Family. All the success or failures are shared together as a team.B. Physical Evidence: * Equipment: The entire range of equipments required for our adventure sports is mostly manufactured outside India. We plan to import good certified equipments manufactured in compliance with the International Safety Standards from best laity distributors e. G. The entire range of equipment for paragliding is importe d from Supper, which is the most trusted brand in paragliding equipment industry. Also, bungee Jumping equipment is imported from Nanning Quenching Amusement amusement equipments. Facility design: We are located in a site in the north zone of Bangor, which is known for its lush green natural surroundings. The site is easily accessible through public transportation. We have adequate parking space, roads have been paved to our club from the main road, and our site is free from the pollution and noise of the traffic in the city. Our facility development partners have helped us with the best site for each sport, safety incorporation such as a bounded fence for some exclusive sports like bungee Jumping.We also have relaxation zones where a family can have a great time together. Bounded Fence for Safety Relaxation Private zones for Family * Signage: The entire surrounding is marked with legible indications and signboards which help in identifying the location pertaining to each sport and also for food and stay areas. Support staff is available at designated points after intervals to help people get familiarized with the zones. Areas specially designated for sports bear instructions specific to sport along with actions needed when faced with emergency. Employee Dress: Our entire team is easily approachable for any kind of guidance or help during the process, because of the informal but common dress code that is in place. The outstanding color of the t-shirts helps as a quick clue for identification. * Reports/Statements/Guarantees: Annual feedback service reports to be emailed to all customers who have availed our services in the last one year including families, friends, corporate groups and individuals. C.Process: Customization is the undercurrent of all our offers, which allows groups to interact with us about their interests and also seek help in identifying the best package which suits them. One of our assisting staff is assigned to each group to help them for t he entire period of stay, for both single-day and weekend packages. 1) The simple sequence of steps involved in the process is as listed below: * Availability check: Enquire for availability of accommodation for the group by mentioning the size and probable time of arrival- This can be done through our website, www. Adventure. Com or through our telephone service.There is an option of selecting the suitable package by talking to our control team employees, who have the expertise to offer the best package in line with the group's interest, demographics and any constraints. * The price for the entire package can be enquired at this time or after arrival, and the choice should be intimated to our personnel. * Arrival at Adventure, followed by indulging in the unique facilities offered * Excitement and fun while engaging in the sports * Go home with a lingering thrills Quality: All our activities are accredited by adventure activities licensing authority Pricing:We shall introduce the p roduct, Adventure, with a penetration pricing. Considering the nature of our venture, it is important that we achieve the following: * Attract the innovators and enable trial of the experiences and services. * Ensure maximum capacity utilization. * Deter existing players from adding capacity and offering the sports not yet offered. * Reducing the per customer cost of providing expert supervision and considering the high capital investments required in the project.Pricing method to be followed: We have decided to price our offering on the principles of perceived value pricing. The perceived value of our offering was arrived at by a survey conducted in which various price points were offered to be chosen amongst. It is our endeavourer to ensure that there is a gradual increase in the customer perceived value through focused promotional activities, which are being discussed below. The going price, offered by substitutes and competitors was also closely studied before arriving at the pr ice points.